
About Strategy
Why companies need a strong strategy
"It is not often one comes across any book that successfully combines principles, practices and people. All three are required for success in any domain, and here the authors show how to effectively align them for results, in an ever-changing world. A handbook for anyone who wants to develop and implement strategy that works."
- Padraig Berry, Managing Director, TTI Success Insights
Who are our target clients
Leaders
Executives
Business Owners
- Addressing the importance of creating a culture aligned to create and execute on this strategy
- Aligning the diversities of people’s talents, skills, and passions as a key component of leveraging their strengths throughout the strategy continuum

Who we are
Passionate about strategy
Our Clients
Satisfied Users Over The Globe
In our VUCA environment and within this era of entrepreneurial leadership, the authors present the requisite agile nature that modern organizations need when approaching strategy. Identifying strategic thinking, strategic intelligence, execution, and learning as a culture that needs to permeate the entire organization’s thinking. This is a must-read and reference for every leader in any modern organization.
On behalf of our State Corporation, I express our sincere gratitude to the team for introducing us and walking us through the process to deliver the organization’s strategy. It has and will indeed create a learning organization that is continuously results-driven with agility to our service delivery.
Mr. Brian Omwenga
Well done for the effort and commitment to get this book out! It is always great to read a book done by friends and get refreshed. I am sure other readers will find the same excitement as me. This book comes also to address a gap in strategy on issues relating to the current environment of VUCA and beyond; coming of Gen Z to the work place, the era of alternative reality, fake news and social media, the emergence of China and the Silk Road strategy, Covid and other health issues, and the emergence of Africa post-colonial and its young people in an era of broad bandwidth and the internet. The book is simple enough to lay readers and challenging enough to the discerning strategist.
Dr. Julius Kipngetich
A pragmatic approach to strategic management practice. It is one of its kind in Kenya and indeed globally. This is especially demonstrated in the tools incorporated in the book. It is a recommended reference book for strategic management practitioners whose intention is be of real positive impact to the organizations they serve. This is irrespective of whether serving as corporate executives or as consultants.
Patrick Mutisya
The reason many strategies fail is because they are fossilized – stuck in the time they were made, left behind by the emerging realities that shatter the assumptions they were based on. Indeed, strategies fail because they are also divorced from the reality on the ground of the prevailing organizational culture and talent mix that could energize or kill that strategy. In this book, the authors bring strategy to life, presenting it as a dynamic concept in constant dialogue with the changing environment and with the people who need to understand, own, and carry out that strategy. By emphasizing the need to constantly communicate with stakeholders and learn from the emerging issues of the day, the authors have given strategists their greatest chance yet at success.
Dr. Vincent Ogutu
Optimizing Strategy for Results is a terrifically written book that distills the complexity of organizational culture, strategy and individual aspiration into a clear path of organizational success. Handling the new normal of volatile, uncertain, complex and ambiguous ( VUCA ) environments takes a clear vision, set of values and purpose. Optimizing Strategy for Results will be a wonderful thought partner that helps organizations navigate these uncharted times and environments we find ourselves in.
Ted Epperly
It has been most exciting and rewarding time reading the book, Optimizing Strategy for Results. It is an excellent and timely piece coming at the high peak of a very unpredictable, volatile and ambiguous business environment. It is spot-on, clear, innovative and simple in illustrating this complex environment we refer to as VUCA. I found this book interesting, very easy to understand and very relevant.