
About Strategy
Why companies need a strong strategy
"It is not often one comes across any book that successfully combines principles, practices and people. All three are required for success in any domain, and here the authors show how to effectively align them for results, in an ever-changing world. A handbook for anyone who wants to develop and implement strategy that works."
- Padraig Berry, Managing Director, TTI Success Insights
Who are our target clients
Leaders
Executives
Business Owners
- Addressing the importance of creating a culture aligned to create and execute on this strategy
- Aligning the diversities of people’s talents, skills, and passions as a key component of leveraging their strengths throughout the strategy continuum

Who we are
Passionate about strategy
Our Clients
Satisfied Users Over The Globe
It is not often one comes across any book that successfully combines principles, practices and people. All three are required for success in any domain, and here the authors show how to effectively align them for results, in an ever-changing world. A handbook for anyone who wants to develop and implement strategy that works.
Padraig Berry
What if things go wrong? Are we on the right path? Are you making the right choices, tradeoffs and are you deliberately choosing to be different in development and execution of your strategy. If you often find yourself pondering over these questions then look no further, this three-part, seven stage book by Prof. Timothy Waema, Ron Price and Dr. Evans Baiya will equip you with a new way of not only working but developing and executing a resilient strategy for your organization
I have enjoyed reading the book as it is practical. My favorite parts are on building strategic intelligence and building strategic partnerships. It’s definitely my new guide.
Ms. Millicent Awiti
It has been most exciting and rewarding time reading the book, Optimizing Strategy for Results. It is an excellent and timely piece coming at the high peak of a very unpredictable, volatile and ambiguous business environment. It is spot-on, clear, innovative and simple in illustrating this complex environment we refer to as VUCA. I found this book interesting, very easy to understand and very relevant.
Prof. Peter M.F. Mbithi
Optimizing Strategy for Results offers a thorough, analytical assessment of the process of strategic planning. The book is divided into three segments – preparation, creating strategy and optimizing strategy – which allows a systematic approach for applying strategic planning in your organization. Each chapter ends with segments on taking action and key takeaways, which provides you with triggers to integrate these academic concepts into your planning process.
Dr. Lisa M. Aldisert
The reason many strategies fail is because they are fossilized – stuck in the time they were made, left behind by the emerging realities that shatter the assumptions they were based on. Indeed, strategies fail because they are also divorced from the reality on the ground of the prevailing organizational culture and talent mix that could energize or kill that strategy. In this book, the authors bring strategy to life, presenting it as a dynamic concept in constant dialogue with the changing environment and with the people who need to understand, own, and carry out that strategy. By emphasizing the need to constantly communicate with stakeholders and learn from the emerging issues of the day, the authors have given strategists their greatest chance yet at success.
Dr. Vincent Ogutu
Optimizing Strategy for Results is a terrifically written book that distills the complexity of organizational culture, strategy and individual aspiration into a clear path of organizational success. Handling the new normal of volatile, uncertain, complex and ambiguous ( VUCA ) environments takes a clear vision, set of values and purpose. Optimizing Strategy for Results will be a wonderful thought partner that helps organizations navigate these uncharted times and environments we find ourselves in.